Fred Rogers was asked in an interview with Charlie Rose, “How many kids do you think are out there, over the 30 years you’ve influenced, who you’ve made a difference, made them feel something special”. His answer, “I don’t care how many, even if it’s just one.”
There’s multiple ways you could apply this to controlling, but here’s one. Treat every pilot like they are important, and your work will reflect that treatment on the rest of the pilots you service. Treat everyone equal and don’t worry about the numbers.
1. “The Best of Mr. Rogers” video.